Talk radio in the San Francisco Bay Area; what’s happened to it? KGO Radio AM810 used to be #1 until a station sale and bankruptcy in 2011 caused it to be acquired by it’s present owner who has absolutely no idea of what “Personality Oriented Radio” is all about.
Anybody who had any radio talent and cost some serious money was summarily terminated and cheap talent and robot satellite feeds replaced what was originally there. Ratings went from #1 to oblivion, a sad state of affairs for a clear channel powerhouse like KGO! It’s the personalities who are the listener magnets, who attract a robust and varied listening audience.
So here we are in the 21st century and we’re bringing talk radio back to the airwaves, but with a little bit of a technological spin, via the internet airwaves to be more specific. We utilize streaming radio instead of the over the air transmissions of the old days as the delivery method.